Business & Online

Digital Marketing & Creator Economy Calculators

YouTube, AdSense, influencer rates, platform fees and creator profit calculators. Free calculators with formulas and worked examples.

Video and social

YouTube Money Calculator (Earnings from Views, CPM and RPM)Enter views and CPM to estimate monthly and yearly YouTube income.TikTok Engagement Rate CalculatorEnter your video stats to get engagement rate by views and by followers.Influencer Rate Card Calculator (What to Charge per Post)Enter your followers and engagement to get a starting rate.

Website ads

AdSense Revenue Calculator (Pageviews, CTR and CPC)Enter pageviews, CTR and CPC to estimate monthly ad income.

Email

Email Open Rate and Click Rate CalculatorEnter your campaign numbers to get open, click and unsubscribe rates.

Websites and funnels

Landing Page Conversion Rate CalculatorEnter visitors, leads and ad spend to see your conversion funnel.

Subscription business

SaaS MRR Forecast Calculator (Growth, Churn and Expansion)Enter MRR, new sales, churn and expansion to forecast revenue.

Audio

Podcast Downloads to Listeners CalculatorEnter downloads and episodes to estimate listeners and ad revenue.

Selling online

Etsy, Amazon and Shopify Fee Calculator (Profit after Fees)Enter your price and costs to see fees, profit and margin per sale.Print on Demand Profit CalculatorEnter base cost and retail price to see profit per sale.

Online business

Domain Flipping ROI CalculatorEnter purchase and sale prices to see your domain flipping ROI.

Social media

Engagement Rate Calculator (Instagram, YouTube, X, LinkedIn)Enter the interactions and your follower count or the post's reach.Follower Growth Rate Calculator (and Projection)Enter followers at the start and now, the months between, and your goal.

Websites

Blog Revenue Calculator (Pageviews and RPM)Enter your monthly pageviews and RPM.Affiliate Commission Calculator (Clicks to Earnings)Enter your clicks, conversion rate, order value and commission.

Newsletters

Paid Newsletter Revenue Calculator (Substack-Style)Enter your subscribers, conversion to paid and price.

Podcasts

Podcast Sponsorship Rate Calculator (CPM)Enter downloads per episode, ad slots and your CPM rates.

Video

Script Length Calculator (Words to Video Time)Enter the word count and your speaking pace.

About these calculators

Estimate earnings, rates and profit for creators and online sellers: ad revenue, influencer pricing, engagement, conversion, marketplace fees and print-on-demand margins. Rates vary widely by niche and audience, so use your own numbers wherever you can.

Each calculator explains its formula, includes a worked example and lists its sources. Read how we check them on our editorial policy page, or browse all calculators.

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Please note: TheCalcTools gives general estimates for information and education. It is not financial, medical, legal or tax advice, and results should be checked before you make a decision. See our disclaimer and about page.