Email Open Rate and Click Rate Calculator
Enter your campaign numbers to get open, click and unsubscribe rates.
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Email Open Rate and Click Rate Calculator by TheCalcTools
How the Email Open Rate and Click Rate Calculator works
Delivered = sent − bounced. Rates use delivered emails as the base.
Click-to-open rate divides clicks by opens to show how engaging the content was for people who opened.
Compare against your own benchmark, because industry averages differ and open tracking is unreliable.
The formula
Worked example
Using the default values shown in the calculator:
| Emails sent | 10000 |
|---|---|
| Bounced emails | 150 |
| Unique opens | 3200 |
| Unique clicks | 280 |
| Unsubscribes | 18 |
| Your benchmark open rate | 30 % |
| Your benchmark click rate | 2.5 % |
- 10,000 sent − 150 bounced = 9,850 delivered. Opens 3,200 ÷ 9,850 = 32.49%.
- Clicks 280 gives 2.84% click rate and 8.75% click-to-open. Unsubscribes 0.18%.
Result:
| Delivered | 9,850 |
|---|---|
| Open rate (of delivered) | 32.49% |
| Click-through rate (of delivered) | 2.84% |
| Click-to-open rate | 8.75% |
| Bounce rate | 1.50% |
| Unsubscribe rate | 0.18% |
| Open rate vs your benchmark (points) | 2.5 |
| Click rate vs your benchmark (points) | 0.34 |
Frequently asked questions
What is a good email open rate?
It depends on your list and industry. Because Apple Mail Privacy Protection counts machine opens, many marketers now watch click rate and replies more than opens.
What is a healthy bounce rate?
Under 2% is usually healthy. High bounces mean an old or purchased list.
Sources and further reading
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This calculator gives estimates for information only. Check important results independently before you rely on them. See our disclaimer.