Influencer Rate Card Calculator (What to Charge per Post)
Enter your followers and engagement to get a starting rate.
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Influencer Rate Card Calculator (What to Charge per Post) by TheCalcTools
How the Influencer Rate Card Calculator (What to Charge per Post) works
Start from a base rate per 1,000 followers.
Adjust up or down by comparing your engagement with the typical rate in your niche (limited to 0.5× to 2×).
Multiply by a content-type factor, and add a percentage for usage rights and exclusivity.
The formula
Worked example
Using the default values shown in the calculator:
| Followers | 40000 |
|---|---|
| Base rate per 1,000 followers | $12 |
| Your engagement rate | 4.5 % |
| Typical engagement rate for your niche | 3 % |
| Content type | Feed post or photo |
| Usage rights and exclusivity add-on | 20 % |
- 40,000 followers × $12 per 1,000 = $480 base. Engagement 4.5% vs 3% gives a ×1.5 factor.
- A short video (×1.5) with 20% usage rights: $864. A sensible range is $691 to $1,123.
Result:
| Suggested rate per deliverable | $864 |
|---|---|
| Low end of the range | $691 |
| High end of the range | $1,123 |
| Engagement adjustment | 1.50 |
| Cost per 1,000 followers | $21.60 |
| Three-post package at 10% off | $2,333 |
Frequently asked questions
How much should an influencer charge?
There is no fixed standard. Rates vary by platform, niche and audience. Use this as a starting point and test it with brands.
Does engagement matter more than followers?
Brands increasingly pay for engaged audiences, so a smaller account with strong engagement can charge more per follower.
Sources and further reading
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This calculator gives estimates for information only. Check important results independently before you rely on them. See our disclaimer.