AdSense Revenue Calculator (Pageviews, CTR and CPC)
Enter pageviews, CTR and CPC to estimate monthly ad income.
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AdSense Revenue Calculator (Pageviews, CTR and CPC) by TheCalcTools
How the AdSense Revenue Calculator (Pageviews, CTR and CPC) works
Pageviews are reduced for ad blockers and invalid traffic.
Clicks = ad impressions × click-through rate. Gross spend = clicks × cost per click.
You receive the publisher share of that spend. Page RPM is earnings per 1,000 pageviews.
The formula
Worked example
Using the default values shown in the calculator:
| Pageviews per month | 100000 |
|---|---|
| Ad units per page | 3 |
| Ad click-through rate | 1 % |
| Advertiser cost per click | $0.4 |
| Publisher revenue share | 68 % |
| Invalid traffic and ad-blocker loss | 15 % |
- 100,000 pageviews with 15% loss = 85,000 ad-served pageviews. At 1% CTR and $0.40 CPC that is 850 clicks and $340 of spend.
- At a 68% share you earn $231 a month, $2,774 a year, a page RPM of $2.31.
Result:
| Paid clicks per month | 850 |
|---|---|
| Advertiser spend (gross) | $340 |
| Your earnings per month | $231 |
| Earnings per year | $2,774 |
| Page RPM (earnings per 1,000 pageviews) | $2.31 |
| Earnings per day | $7.71 |
Frequently asked questions
How much does AdSense pay per 1,000 pageviews?
Page RPM ranges from under $1 to $30 or more depending on niche, traffic country, layout and season.
Is CTR per page or per ad?
This calculator uses the click-through rate across the page’s ad units combined, spread across the units.
Sources and further reading
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This calculator gives estimates for information only. Check important results independently before you rely on them. See our disclaimer.