TikTok Engagement Rate Calculator
Enter your video stats to get engagement rate by views and by followers.
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Your results
TikTok Engagement Rate Calculator by TheCalcTools
How the TikTok Engagement Rate Calculator works
Add up likes, comments, shares and saves to get total engagements.
Engagement rate by views divides engagements by views. Engagement rate by followers divides by your follower count.
The level is a rough guide only. Benchmarks vary by niche, follower size and year.
The formula
Worked example
Using the default values shown in the calculator:
| Followers | 25000 |
|---|---|
| Views on the video | 18000 |
| Likes | 1900 |
| Comments | 110 |
| Shares | 160 |
| Saves | 240 |
- Engagements = 1,900 + 110 + 160 + 240 = 2,410.
- By views: 13.39%. By followers: 9.64%. Views reached 72.0% of followers. Level: Very high (10% or more).
Result:
| Engagement rate by views | 13.39% |
|---|---|
| Engagement rate by followers | 9.64% |
| Views as a share of followers | 72.0% |
| Total engagements | 2,410 |
| Comments per 1,000 views | 6.1 |
| Rough level (by views) | Very high (10% or more) |
Frequently asked questions
What is a good TikTok engagement rate?
Many marketers treat 3% to 6% by views as average and above 6% as good, but benchmarks differ by account size and niche, so compare against similar accounts.
Should I divide by views or followers?
Brands often use followers; views-based rates show how well a single video held attention. Report the one you use.
Sources and further reading
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This calculator gives estimates for information only. Check important results independently before you rely on them. See our disclaimer.