Business & Marketing

Rule of 40 Calculator (SaaS)

Enter revenue for this year and last year and the profit or cash flow margin.

Your numbers

Symbol only: enter amounts in the currency you pick.
$
$
%

Your results

Revenue growth
Revenue growth
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Rule of 40 score
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Result
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Margin needed at this growth
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Rule of 40 Calculator (SaaS) by TheCalcTools

How the Rule of 40 Calculator (SaaS) works

The Rule of 40 balances growth and profitability: a fast-growing company can lose money, a slow one should be profitable, but the two together should reach 40%.

Investors use it as a quick health check for software companies. Use the same margin definition consistently over time.

The formula

Score = revenue growth % + profit margin %

Worked example

Using the default values shown in the calculator:

Revenue last year$1e+07
Revenue this year$1.35e+07
Profit margin (EBITDA or FCF)8 %
  1. Growth 35.0% plus an 8% margin = 43.0: Passes (40 or more).

Result:

Revenue growth35.0%
Rule of 40 score43.0
ResultPasses (40 or more)
Margin needed at this growth5.0%

Frequently asked questions

Which margin should I use?

EBITDA margin or free cash flow margin are both common. Free cash flow is stricter.

Sources and further reading

More in Business & Marketing · All calculators

This calculator gives estimates for information only. Check important results independently before you rely on them. See our disclaimer.