Landing Page Conversion Rate Calculator
Enter visitors, leads and ad spend to see your conversion funnel.
Your numbers
Your results
Landing Page Conversion Rate Calculator by TheCalcTools
How the Landing Page Conversion Rate Calculator works
Conversion rate = leads ÷ visitors. Lead-to-customer rate = customers ÷ leads.
Cost per lead and acquisition cost divide your ad spend by leads and customers.
Visitors needed for a goal = goal ÷ visitor-to-customer rate.
The formula
Worked example
Using the default values shown in the calculator:
| Visitors | 5000 |
|---|---|
| Leads or sign-ups | 150 |
| Customers | 15 |
| Ad spend | $2000 |
| Revenue per customer | $300 |
| Goal: customers per month | 40 |
- 150 leads from 5,000 visitors is a 3.00% conversion rate. 15 customers is 10.00% of leads.
- $2,000 spend gives $13.33 per lead and $133.33 per customer; ROAS 2.25. To get 40 customers you need about 13,333 visitors.
Result:
| Visitor-to-lead conversion rate | 3.00% |
|---|---|
| Lead-to-customer rate | 10.00% |
| Visitor-to-customer rate | 0.30% |
| Cost per lead | $13.33 |
| Customer acquisition cost | $133.33 |
| Return on ad spend | 2.25 |
| Visitors needed for your goal | 13,333 |
Frequently asked questions
What is a good landing page conversion rate?
Many pages convert at 2% to 5%; strong pages reach 10% or more. It depends on the offer, price and traffic quality.
How do I improve conversion?
Match the page to the ad, cut form fields, make one clear call to action, speed up the page and test headlines.
Sources and further reading
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This calculator gives estimates for information only. Check important results independently before you rely on them. See our disclaimer.