Digital Marketing & Creator Economy

YouTube Money Calculator (Earnings from Views, CPM and RPM)

Enter views and CPM to estimate monthly and yearly YouTube income.

Your numbers

Symbol only: enter amounts in the currency you pick.
%
$
Varies a lot by niche, country and season. Use your own analytics if you have them.
%
Long-form videos in the YouTube Partner Program pay creators 55% of ad revenue.
$

Your results

Ad income per month
Ad income per month
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RPM (creator revenue per 1,000 views)
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Total per month with sponsors
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Total per year
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Ad income per video
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Per 1,000 views, before revenue share
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YouTube Money Calculator (Earnings from Views, CPM and RPM) by TheCalcTools

How the YouTube Money Calculator (Earnings from Views, CPM and RPM) works

Only some views show ads. Enter the share that are monetized.

Advertisers pay a CPM per 1,000 monetized playbacks, and the creator receives a share, 55% for standard videos.

RPM is what you earn per 1,000 total views, after the split. Add sponsor income for a total.

The formula

Ad income = views × monetized % ÷ 1,000 × CPM × creator shareRPM = ad income ÷ views × 1,000

Worked example

Using the default values shown in the calculator:

Views per month200000
Monetized playbacks (share of views)50 %
Advertiser CPM (per 1,000 monetized playbacks)$8
Creator revenue share55 %
Videos per month8
Sponsorship income per month$0
  1. 200,000 views × 50% monetized ÷ 1,000 × $8 × 55% = $440 a month in ad income.
  2. RPM is $2.20. Per year that is $5,280.

Result:

Ad income per month$440
RPM (creator revenue per 1,000 views)$2.20
Total per month with sponsors$440
Total per year$5,280
Ad income per video$55
Per 1,000 views, before revenue share$4.00

Frequently asked questions

How much does YouTube pay per 1,000 views?

It varies from under $1 to over $15 depending on niche, audience country and season. Finance and business topics pay more than entertainment.

What is the difference between CPM and RPM?

CPM is what advertisers pay per 1,000 ad views. RPM is what you earn per 1,000 video views after YouTube’s share, including views with no ad.

Sources and further reading

More in Digital Marketing & Creator Economy · All calculators

This calculator gives estimates for information only. Check important results independently before you rely on them. See our disclaimer.