Conversion Rate Calculator
Turn visitors and sales into a conversion rate you can improve.
Your numbers
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Your results
Conversion rate
Conversion rate
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Revenue
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Extra conversions at target
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Extra revenue at target
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Conversion Rate Calculator by TheCalcTools
How the Conversion Rate Calculator works
Enter visitors and the conversions they produced.
Conversion rate is conversions ÷ visitors.
Set a target rate to see how many more sales and how much revenue it would bring.
The formula
Conversion rate = conversions ÷ visitors × 100Extra revenue = (visitors × target − conversions) × value
Worked example
Using the default values shown in the calculator:
| Visitors | 25000 |
|---|---|
| Conversions | 500 |
| Value per conversion | $60 |
| Target conversion rate | 2.5 % |
- Conversion rate = 500 ÷ 25,000 = 2.00%.
- Reaching 2.5% would add 125 conversions, worth $7,500.
Result:
| Conversion rate | 2.00% |
|---|---|
| Revenue | $30,000 |
| Extra conversions at target | 125 |
| Extra revenue at target | $7,500 |
Frequently asked questions
What is a good conversion rate?
E-commerce sites commonly see 1–4%. Landing pages for free offers can reach 10% or more. Benchmark against your own history first.
Visitors or sessions?
Use the same unit throughout. Unique visitors give a person-level rate, sessions a visit-level rate.
Sources and further reading
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This calculator gives estimates for information only. Check important results independently before you rely on them. See our disclaimer.