Reveal the True Worth of a Customer

Serious decisions, simple levers. Tune Value, Frequency, Lifespan, and Margin to grow LTV.

Inputs

Currency symbol

Example: $, €, £, ₨

Thousands separator

Example: , or .

Average Purchase Value

Average revenue per order.

Purchase Frequency (per year)

How often a customer buys in a year.

Customer Lifespan (years)

Expected active relationship length.

Gross Margin (%)

Profit after COGS. 60% = 0.60 multiplier.

Decimal places

Show margin bar in chart

Auto-scale chart

Results

Revenue LTV

$900.00

= Value × Frequency × Lifespan

Profit LTV

$540.00

= Revenue LTV × Gross Margin

Margin

60%

Gross Margin applied to revenue

How each lever builds LTV

Step (Value→Freq→Life) Revenue LTV Profit LTV

How to Increase LTV

ValueBump AOV with smart bundles, premium tiers, or minimum free shipping thresholds.

FrequencyDrive repeat purchases with timed replenishment emails/SMS, subscriptions, and loyalty points.

LifespanReduce churn via onboarding, win-back flows, and proactive support SLAs.

Rule of thumb: A focused +10% improvement in any one lever raises Profit LTV by roughly +10% (all else equal). The live sensitivity below shows the exact dollar uplift for your numbers.